Orchids Lux Home

The Client:
Orchids Lux Home is a curated designer brand of home furnishings located in Dallas, Texas, USA. Their linens are Contemporary and Modern in design and are made using Hand Embroidery, Appliqué and Quilting. They are primarily composed of natural fibres – Cotton, Silk and Linen, with complete focus on sustainability.

The Challenge:
The interior decor market in the United States is not inclined towards digital platforms and most business happens via B2B curators. Our goal was to create a space in the luxury niche for Orchids Lux Home, and boost awareness about the brand amongst both the curators and audiences alike. Development of a premium yet symmetrical Digital Brand identity.

Our Approach:
The social media team from Which Colour You Want developed Social media templates in accordance with Brand sanctity, to define & maintain consistency across the web, social and offline. We focused on the Big Home Decor markets like Atlanta, Dallas, Las Vegas and High Point markets, with videos developed to showcase the space & new collections being introduced.

On Social media, we engaged with B2B curators to increase engagement rates and increase awareness about the brand through Instagram and Facebook advertising. We developed various content buckets for different platforms, including LinkedIn, that added a specificity to each platform. 

Through our emailer campaigns, WCYW was also able to reach out to all B2B and B2C consumers interested in the brand and generate business online.