Micromax Mobiles
Ecommerce Website design & dev for the world's 10th largest mobie phone company
The Client:
Micromax Informatics is an Indian smartphone manufacturer and consumer electronics company, the 10th largest mobile brand in the world. The company prides itself on introducing ground-breaking innovations, catering to the masses.
Micromax signed Hugh Jackman as Brand ambassador for its Canvas range in 2014 and has redefined the Indian handset & smartphone market.
The Challenge:
In 2020, Micromax launched a new sub-brand ‘IN’ Series. The new series delivered a ‘value for money’ experience & with competitive performance. Along with this revamp, a new ecommerce website was necessary to showcase the new range & start selling these in-demand products online.
Our Approach:
The UI-UX team from Which Colour You Want designed a user-centric experience that highlighted the new IN series, and gave the website a refreshing aesthetic, in the brand’s new zestful colors. The frontend was fully customised with different templates designed for various electronic categories, with the main focus going towards the ecommerce oriented IN series.
A fully responsive website was developed on the latest Magento platform that represented all the brand values, while providing the audience with a user-centric experience that in-turn would help Micromax convert better.
A module for differentiating ecommerce and non-ecommerce categories was developed by WCYW agency to provide complete flexibility for all future categories the brand forays in. Integration of a Multiple Inventory System, and a phpBB template for the #INforIndia Community, was undertaken and accomplished in the website. Integrations of various APIs and plugins for logistics, payment gateways, SMS and chat were further incorporated in Magento. In a nutshell, we developed a custom eCommerce Magento website that they have full control over and can grow with.
