Codifyd Inc.

The Client:
‍Codifyd Inc., headquartered in Chicago, Illinois, creates Digital transformation solutions & AI technologies enhancing operational efficiency, while providing a superior research-to-purchase experience for end users. Codifyd strives to deliver an exceptional digital commerce experience for B2B customers.

The Challenge:
‍The focal point of the campaign was the upcoming B2B Online Europe Convention, which is one of the biggest events for B2B organisations globally. The objective was awareness amongst the CEOs, COOs, Directors, Presidents and Founders of the relevant organisations that are bound to take interest in the same convention and Codifyd’s B2B solutions.

Our Approach:
‍Which Colour You Want’s team developed a Social media strategy focussed on LinkedIn marketing to reach the apt audience for this campaign. To achieve the B2B goals, we shifted our focus to deliver stories on how the highlight product and technology works to increase their ROI and efficacy. 

We also delivered Blogs on the new launches & diverted traffic through LinkedIn & Twitter advertising before the B2B Convention. For content marketing, we kept a healthy mix of questions, Twitter polls, quotes, & videos to engage the audience. The event was covered Live digitally and the same was also promoted to the audiences through LinkedIn and Facebook.

Results:
‍WCYW helped Codifyd Inc. generate qualified traffic through the interactive, engaging, and customer-driven social media campaign. Codifyd gained 300+ LinkedIn followers in a month, saw a 55% increase in Profile visits on Twitter, and a 72% increase in Impressions on LinkedIn. This B2B targeted campaign got them leads from the convention on-ground as well.