Abdos Life Sciences
Labware Catalogs for International & Domestic markets.
The Client:
Abdos Labtech Pvt Ltd is India’s leading manufacturer of high quality plastic laboratory products.Abdos Labtech needed a shift in the design language. All earlier catalogs made were not reflecting their Brand identity. All collaterals were missing a thread that connected their brand ethos. WCYW designed both their international and domestic catalogs.
Our Approach:
We started by establishing their visual communication as per premium international standards. Differentiating their brand identity from the rest of the pack was crucial to make their catalog stand apart. A consistency in design was maintained through the International & Domestic catalogs to weave a brand story.
Which Colour You Want’s graphic design team focused on adding innovative design language to the catalogs, albeit keeping in mind the target audience, which is very set in their own way. Inspiring trust and confidence, through a design refresh, from the distributors was a major checkpoint for this exercise. We also used elements from their USPs like sustainability, Go Green initiative, and infused these as part of our design language.
We also did a makeover of their in-office walls, to have the same Brand sanctity flowing through their headquarters. For this, WCYW focused on motivational banners, their vision and mission statements and various industries they cater to.
