WCYW Privacy Policy
This Privacy Policy explains how Which Colour You Want (WCYW) (“WCYW”, “we”, “our”, or “us”) collects, uses, stores, shares, and protects personal information obtained through the WCYW website and related services. By accessing or using the WCYW website, you agree to the terms outlined in this Privacy Policy.
WHO WE ARE
Which Colour You Want (WCYW) is a creative and digital solutions platform offering branding, design, marketing, and related creative services. WCYW is committed to protecting the privacy and security of all users, visitors, clients, and partners interacting with the website.
Website: Which Colour You Want
INFORMATION WCYW COLLECTS
WCYW may collect personal and non-personal information when users interact with the website, contact WCYW directly, submit inquiries, subscribe to communications, request services, or otherwise engage with the platform. The information collected may include names, email addresses, phone numbers, company details, project requirements, and any other information voluntarily provided by users.
WCYW may also automatically collect technical and usage-related information such as IP addresses, browser type, device information, operating system details, referral sources, pages visited, session duration, interaction behaviour, and other analytical data related to website usage.
HOW WCYW USES INFORMATION
WCYW uses collected information to operate and improve the website, respond to inquiries, manage communications, provide requested services, enhance user experience, analyze website performance, maintain security, support marketing activities, and comply with applicable legal obligations.
Information may also be used to personalize content, improve functionality, understand visitor behaviour, and optimize the effectiveness of campaigns, communications, and services offered through the WCYW platform.
WCYW processes personal information only where there is an appropriate legal basis to do so, including user consent, contractual necessity, legitimate business interests, or compliance with legal obligations.
COOKIES & TRACKING TECHNOLOGIES
WCYW uses cookies and similar technologies to improve website functionality, analyze traffic, understand visitor interactions, remember preferences, and enhance overall user experience. Cookies may also support analytics, advertising, remarketing, and performance measurement activities.
WCYW may use third-party tools and technologies including Google Analytics, Meta Pixel, advertising platforms, and similar analytics or marketing services. These providers may collect information in accordance with their own privacy and cookies policies.
Users may choose to disable or manage cookies through browser settings; however, certain functionality of the WCYW website may be affected if cookies are disabled.
SHARING OF INFORMATION
WCYW does not sell personal information to third parties. However, information may be shared with trusted service providers, partners, consultants, hosting providers, analytics providers, marketing platforms, technical support providers, and other vendors who assist in operating the website or delivering services.
WCYW may also disclose information where necessary to comply with legal obligations, protect legal rights, enforce agreements, prevent fraud or security threats, or in connection with a business restructuring, merger, acquisition, or asset transfer.
All third-party providers engaged by WCYW are expected to maintain appropriate confidentiality and security measures when handling personal information.
INTERNATIONAL DATA TRANSFERS
Information collected through the WCYW website may be processed, stored, or transferred to countries outside a user’s country of residence where data protection laws may differ. By using the WCYW website, users acknowledge and consent to such transfers where permitted by applicable law.
DATA RETENTION
WCYW retains personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and maintain legitimate business records.
DATA SECURITY
WCYW implements reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, misuse, alteration, or destruction. While WCYW takes appropriate steps to safeguard information, no method of internet transmission or electronic storage can be guaranteed as completely secure.
USER RIGHTS
Depending on applicable laws and jurisdiction, users may have the right to request access to personal information, request correction or deletion of information, restrict or object to certain processing activities, withdraw consent, request data portability, or opt out of marketing communications.
Requests related to personal information and privacy rights may be submitted to WCYW using the contact information provided below.
THIRD-PARTY LINKS
The WCYW website may contain links to third-party websites, platforms, or services that are not operated or controlled by WCYW. WCYW is not responsible for the privacy practices, content, or policies of third-party websites and encourages users to review their respective privacy policies independently.
CHILDREN’S PRIVACY
The WCYW website is not intended for children under the age of 13, and WCYW does not knowingly collect personal information from children. If WCYW becomes aware that personal information relating to a child has been collected unintentionally, appropriate steps will be taken to remove such information.
CHANGES TO THIS PRIVACY POLICY
WCYW may update or revise this Privacy Policy periodically to reflect changes in legal requirements, technologies, business operations, or website functionality. Updated versions will be posted on this page with the revised effective date.
CONTACT US
For questions, concerns, or requests related to this Privacy Policy or the handling of personal information, please contact:
Website: whichcolouryouwant.com
Email: hr@wcyw.in
Frequently Asked Questions
Got questions about AI-Powered Campaigns & Films? Here are the answers brands ask us most.
Do you work on a retainer or project basis?
We offer both. Most clients choose a monthly retainer for consistent content and growth, but we also take on short-term projects, campaigns, and launches.
What are AI films at WCYW?
AI films at Which Colour You Want use generative tools combined with human creative direction.
How are AI films different from traditional videos?
They are faster to produce, scalable, and visually experimental.
Are AI campaigns suitable for brands?
Yes. WCYW creates AI campaigns especially effective for digital-first and Gen-Z audiences.
Do you create AI brand mascots?
Yes. WCYW designs AI mascots, characters, and comic-style brand IPs.
Can AI films be used on social media?
Absolutely. They are optimised for short-form and social platforms.
Is human creativity involved?
Always. AI supports the process, but strategy and storytelling remain human-led.
Are AI films cost-effective?
Yes. They reduce production costs while maintaining high visual impact.
Can AI content match brand identity?
Yes. WCYW ensures AI visuals align with brand tone and guidelines.
Do AI films work for campaigns?
Yes. They integrate seamlessly into larger digital campaigns.
Are AI films scalable across formats?
Yes. One concept can be adapted across multiple formats and platforms.